Are You Doing Enough to Turn Employees Into Brand Ambassadors?
Three Out of Four U.S. Workers Don't Believe Their Employers' Brand Promise Do your employees really believe in you and your company? If CEOs and corporate communicators are being honest, they would not confidently answer 'yes' to that question. According to research from Gallup, three out of four workers in the U.S. feel their organizations do not always deliver on the promises they make to customers. Gallup's Nate Dvorak and Robert Gabsa write about this research and the implications in the post, "Companies Don't Have Effective Brand Ambassadors." As an ongoing responsibility, leaders and managers need to provide employees with relevant tools, education and support. In the modern economy, delivering a brand is becoming more than just providing that product or service; in many cases, it includes an experience and a specific emotion. The most successful organizations ensure they provide these …